juicy tidbits

stuff I find funny, interesting or thought provoking

February 17, 2011 at 8:56am
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Gregg says at $9.99 there was no frame of reference for the value. At $12 / year he was able to frame users with the thought, “Am I getting a dollar of value per month from JibJab? Sure, of course I am. Sign me up.”

— Want to know why charging $12 / year converts higher than $9.99? | Both Sides of the Table